Over the past few weeks Searched have been actively supporting the very exciting project XTRADE IO on their upcoming ICO on the 20th of Feb 2018. With an incredible team behind what is ultimately a very exciting product that pretty much all crypto traders have been dreaming of for some time, the future is looking very bright for XTRADE.IO. With early stage partnerships such as joining forces with exchange CEX.io, capital market solution ZagTrader and auto trading tool Grimmer, progress is clearly being made before the ICO event, increasing the likelihood of a successful token sale.
How are Searched supporting XTRADE IO?
We spend many hours a week educating upcoming ICO’s on how to prepare their businesses for long term growth, to look past their ICO and consider how adding value now through their PR and community promotional work will improve their prospects when entering their market with a new product. Lukcily, XTRADE IO took the time to reach out to us for some advice on the growth of their brand both before their XTRADE ICO but also after, maximising the value of their blockchain PR, social and community teams throughout their campaign.
What does this entail specifically for XTRADE.IO?
Publish content onsite
A slight oversight originally meant the brand was missing out on added value through content marketing by not hosting their content marketing efforts on their own domain. We see this often with ICO’s, usually through the Medium platform, although in this case it is via Ghost. We need to ensure efficiency across every marketing channel and opportunity, starting with adding value to their most valuable asset, XTRADE.IO.
List on ICO List websites
Working with our partners at Coin Launcher, we ensured that XTRADE IO not only got listed, but got listed quickly and with a featured promotion as well. This puts their XTRADE ICO in front an engaged and active investment community in one of the quickest ways possible, with the added advantage that featured listings get a do-follow link.